How to Start a Roofing Blog ( Topics, Promote Local Business)

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If you are in the roofing business here is how to start a roofing blog in no time. I will also be sharing popular blog topics for a roofing blog.

*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Read full privacy policy here.“

Hire a blog writer to write blog posts regularly. It is recommended that you populate your roofing blog with at least 30 blog posts in the first 2 months. Then you can focus on adding regular content related to roofing.

Roofing Blog Topics

I have created a separate article with easy to rank for roofing blog topics which you can share on your blog immediately. If you want new topics or some other customized blog topics you can look into purchasing our keyword research service.

Make sure you check out the blog post ideas for a roofing company. These have been picked up from your competitors.

  1. You need a domain and hosting. I use Bluehost and recommend it. This is quick, it’s easy to launch a WordPress site and I love it.
  2. I typically recommend this free theme and these paid themes. Why because the site has to be responsive and quick to load. Else we will not be able to achieve rankings.
  3. If you really want to earn a full-time income with your niche blog then you must check this out.
  4. Find easy to rank for topics, many are shared in this post below
  5. Send Targeted Traffic using this and this
  6. Autoresponder for email marketing
  7. You can monetize using the following ways
  8. Content Writing Software 10,000 words Free
  9. Video Ranking Software
  10. Virtual Assistants
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Additional Roofing Blog Topics for a local Roofing Business

These can be the focus keywords for your service pages. Identify the main service areas for your business and find focus topics to write about.

Gutters

  • gutters made on site
  • custom fit gutters
  • seamless gutters and downspouts
  • seamless gutter contractors
  • gutter specialist
  • gutter assembly
  • seamless gutter installer
  • architectural gutter systems
  • continuous gutter installation
  • roof gutter systems
  • seamless gutter systems
  • how are seamless gutters made
  • concelaed gutter system
  • home gutter systems
  • cheap gutter repairs

Gutter guards

  • cleaning gutters with gutter guards
  • how to clean gutters with guards
  • do gutter guards really work
  • how to remove gutter guards
  • gutter guards installers
  • gutter guards installation

Roof Repair

  • sagging roof repair cost
  • leaking roof repairs
  • quick fix roof repair
  • roof replacement solutions
  • Storm Damage Repair

Insulation

  • insulation contractors
  • spray foam contractors
  • roof insulation companies

Siding

  • strong shield siding

Should you Start a Roofing Blog

In recent times with all that’s going on with the pandemic, I strongly encourage you to start a blog. A blog is a piece of real estate that keeps getting you a constant source of income, leads, and business.

Local businesses have an advantage over big websites – they can easily rank locally if the right triggers are sent to Google.

Having a blog means you can get new customers, and have a steady income. I will share easy methods to have the right pages on your blog so that your blog gets noticed by potential customers.

Should you use a Free Blog?

A blog literally does not cost a lot of money. You need a domain and hosting ( I recommend this company). In return, you can control what you share, how you share it. You can get a designer to design a decent blog.

I recommend purchasing a domain and hosting. This means you own the property and are not at the whims and fancy of the free service providers.

Where to Start a Roofing Blog

Purchase a domain and hosting. Install WordPress. Install a theme ( design ) for your blog. All this does require a bit of expertise but there are many free resources available online.

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I recommend this hosting provider as I have been using them for many years.

What Content to Share on your Roofing Blog

Share about your services, about your industry. Share a few news events or something new in the roofing business. While I have shared a few roofing blog post ideas which can be a starting point for conversations, you can always purchase my keyword research service for more relevant topics.

Typically you can share Informational content, Transactional Content, and some bridge content on your blog.

Informational Content is pure information. Say someone is searching how to install a particular roof, you can write content on how to do that. This content is best supported with images, videos, and short tutorials where required.

Transactional Content is content that usually results in a transaction ( sale, service request, a phone enquiry). You can add in-depth content to your service pages ( as these are your transactional pages).

Bridge Pages or response posts lead people into the website. These are commonly asked questions, easy to rank for pages that can be quickly drafted.

Before you add content you must spend some time deciding on the structure, what content to add, and also what goes in the menu.

How to structure your Blog

If you structure your blog, it will rank very easily in the search engines. The silo or structure should be well thought of and I always find it easy to draw it on paper.

Note your main service areas and sub services within the main services.

Example Gutters, gutter installation, gutter repair, gutter servicing, low cost gutter installations

Each of the main services should have its own page and preferably a link in the main menu.

This makes it very easy for people to find your services quickly.

The main blog page should include links to

  • your major services
  • your products
  • About Page
  • Contact Page

Include links to your main services on your home page. This is an indicator for Google to understand and categorize your website and services.

Include your contact number and provide an easy way to contact your company ( add a form).

Local businesses rank higher if you embed a Google Map and address on the website.

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How to promote your Roofing Blog Post

Yes each and every blog post shared on your blog should be shared. This is especially important for new websites. Share each web page on Facebook, Twitter, Pinterest, Instagram.

You should be actively promoting your roofing blog and business. Typically adding content, sharing it will show results organically anywhere between 6 to 9 months.

To accelerate the lead generation you could use paid traffic ( Google and Facebook Ads).

How to Promote your Roofing Blog & Business

Sharing your tips, ideas, posts on social media can help generate roofing leads 24 * 7

It all starts with structuring your website properly, identifying the best topics to focus on.

Add the main pages ( services, contact, about us, home page)

Now keep adding some content to your blog. This will send all the freshness signals to Google.

Share the content on Pinterest ( verified Pinterest account), Facebook and other social media.

Google My Business

The very first thing will be to add/claim your business on Google My Business. Google requires you to get verified with your address.

This is very helpful for local roofing businesses as it gets them the coveted listing in the local listings on the first page of Google.

You can rank on the first page if you optimize your Google my business, select the right categories and add images, add your services.

Adding content once a week on Google my business can help your roofing business generate leads on autopilot.

How to Promote Blog on Facebook

Facebook allows you to create a Facebook Page. You can create a local business page on Facebook. Facebook does not allow promoting your business or service in the personal newsfeed.

Share roofing-related content, memes, videos, local roofing news, and updates.

Facebook posts have limited reach on Facebook but they still rank on Google. Use the roofing blog topics for facebook post topics.

How to use Pinterest to promote your blog

Pinterest can be very helpful for getting rankings. Pinterest pins rank on google. When we share pins our chances of ranking pins and eventually the blog posts on google increase.

You can invest in a Pinterest marketing course to understand how to promote your roofing business using Pinterest.