Let’s look at ideas for digital marketing for handmade soaps in India.
These are time tested techniques used by numerous handmade soap makers.
I have personally tested these on various niches and today I will be sharing these with you.
If you are serious about marketing your soaps then check out my small business marketing course.
If you are starting out with making soaps or even if you are an established soap maker, you will benefit from the guide in how to start a handmade soap business.
Places to Market your soaps
This post first appeared on indianmomvlogs.com
Depending on your marketing budget, how big or small you want the business to be, you can pick and choose a combination of these for your business.
Usually, this is one of the first places home businesses prefer. This is a low-barrier, free option that allows them to explore the resource they already have on hand.
As soon as you make a batch of soaps, you can share the process, the images of the soap you made, some tips on whatsapp. Again this is strategy that works easier for you if you love chatting on WhatsApp and are social.
The good news is that people who are introverts, find that chatting helps them put their message across without having to pick up the phone or face a person.
The way you use Whatsapp is totally your special approach. Having interviewed and researched numerous soap makers here are some ways I found that may help you.
You will find that initially friends and family will ask for soaps. Many of my friends started by giving free samples.
Then they take suggestions and feedback about fragrance, how it helped their skin type.
This is a preferred form as beginners feel confident in asking friends.
Based on the feedback they make a new batch and ask for feedback. Slowly they start asking for money. A friend of mine started offering soaps for baby showers and bridal showers.
Friends who had already tested her soaps were eager to make a purchase. So she made bulk sales for special events. The special thing I noticed was her unique branding.
She wrapped the soaps in transparent wraps with a cute ribbon. She also had many tags made with her brand name, logo and a thank you note.
This was then packed in cute recycled paper and placed in boxes. I found that her uniqueness was not the soap but her branding and those cute messages she added in those soap boxes.
Once you have mastered this, you will understand the power of WhatsApp. Usually, the next step soap makers take is to sign up for a Business WhatsApp account.
It’s totally free and helps you look more professional.
You can add a catalog, send messages. Each member will receive the message and not even know that there are others in the group. So each member will feel that the message is sent just to them.
This is helpful to automate many things.
As an example you can automate the welcome message people get when they send a message to your WhatsApp.
You can add shortcuts for menu and responses.
Why don’t you learn Digital Marketing?
Also here are some digital marketing strategies for startups.
Some Features you can use
- Automated greetings
- Away message
- Work location
- Open/close hours
- Label features like ‘pending payment,’ ‘order placed’ can be used to sort the messages and track them
Marketing Strategy for WhatsApp Business
So here is an amazingly simple way to take your business to the next level. Leverage Facebook and Instagram for marketing on WhatsApp.
Facebook and Instagram can be integrated with WhatsApp. In Facebook, you should see a button that says Sign up or Learn More.
Click on that, it hould open up tomany options.
One of these will be Send WhatsApp Message. Add your phone number and let it do its work.
This is such a powerful feature. You can take orders, queries on WhatsApp. You can also keep track of payments and the status of orders by looking at your WhatsApp history.
You can integrate WhatsApp with your website.
This makes it very easy for people to reach out to you. If you need help in setting this up or how to automate these sign up for a Free Consultation or email indianmomvlogs@gmail.com
Solve key Business Challenges using WhatsApp for Business
Payment queries, delays in shipments can be easily conveyed personally via WhatsApp.
If an order has been blocked but payment not made, you can easily use WhatsApp to ask the customer on the payment status.
WhatsApp does add a sense of personalisation for your business.
Personalisation and keeping the doors of communication open can result in building trust and eventually repeat sales.
Telegram for Marketing Soaps
I stumbled on Telegram a few years back but was not understanding why I should be using. Today I use telegram to market effectively and here are some secret strategies you can use to market via telegram.
Telegram is a safe, secure channel. Everything encrypted and your messages and data will not be shared. WhatsApp on the other hand can use your data and read your messages and use you images.
So if you are concerned about security switch to Telegram. Another reason to switch to telegram is that it allows you to have 2 lakh members in a group. That is amazing!
So how do we use telegram then?
First, sign up for a free account and install the app. You can use telegram on your computer using its web version. Now create a Group and thats all there is to it.
You can set the privacy of the group and have some basic configurations like changing the picture and name.
You can pin important messages to the top.
The only thing is that you cant accept payments and you don’t have all those fancy options to add a catalogue, and automated messages.
This can be used for building a sense of community and is ideal if your community grows.
Facebook for Marketing Soaps
Facebook is where you find many soap businesses sharing their products and offering soap classes and webinars. Facebook has many resources you can use to your advantage.
Lets understand some basic rules in Facebook. You need to create a facebook page to promote your soaps. You cnanot promote them on your personal profile.
Facebook pages have a space for a header image. Do not place phone numbers, website details or address in that image.
There are places such as the About section on Facebook where you can add your contact details. Add information about your soap business here as well as the address if you want to.
Soap Business Marketing Success Stories
You can find many success stories of soap makers on this website. some are selling soaps combined with hair and face care products.
Is Soap Making Business Profitable in India
Soap making is a growing hobby/business today. Especially after the latest crisis with help and lockdowns more people have turned to this as a viable business opportunity.
If you understand how to make soaps, price them right and market them, it definitely can be an income generator.
Save this Pin for Later to your Soap Board
