Struggling to figure out how to get your blog noticed?
I understand totally what you are going through.
For years I was struggling to find how to get my blog noticed.
How to have real people reading my blog posts.
How to get people to read your Blog?
This post first appeared on indianmomvlogs.com
It is important to remember that people will read your blog only if it provides some value for them.
What are you doing to help them
- Find an answer
- Solve a problem
- Make them happy
You cannot actually make someone read your blog.
If you understand your visitor and provide content which is exciting to him then they will stay on your site.
Make the visitor feel that you have understood them.
And they will stick on to your site.
I find that the most important thing is to provide the answer right away.
This makes them feel that you know what you are talking about.
Then they will read on to see what more you have to offer.
How to get Visitors to Your Blog
Getting visitors to your blog can take time.
Unless you pay for traffic, run Facebook or Google ads, you need to be patient.
However there are ways to jumpstart this.
Yes search engines can take time to send traffic to your website.
But once they do they start sending organic traffic for years.
So how do we create an evergreen strategy.
Understand your Users
If you understand your users or visitors, you will be able to create the best content possible for them.
So take some time and research on your ideal customer.
You can use Google how to find what people are looking for.
You can use different keyword research techniques.
The best method would be to visit forums and look at what people are asking often.
all this research will put you in your customer’s shoes.
You will be able to use the terms which your visitors would be using.
You’ll also be able to write content on topics which interest your visitors.
Content
Once your research is done you will already have a list of topics which interest you are visitors.
Then it simply is a matter of writing content addressing these concerns.
the key points to remember while writing content is
- Make it relevant for your user
- Answer the question or concern immediately
- Supplement your content with images, data, videos and infographics
SEO
SEO is an important part in all of this.
Include on-page SEO indicators in your content.
These include having your
- Main keyword in the title
- Include alt tags for images
- Structure your content using relevant header tags
- Pay attention to the permalink
- Sprinkle in a few related keywords throughout your article
Now you content is relevant both to the user and to the search engine
Social Media
We can leverage social media and connections on social media to send immediate traffic to our website.
If you already are a part of of groups on Facebook or other groups online, you can use that relationship which you have built to share your articles.
The best way to do that would be to help others in the group.
if the groups policy allows sharing of links then share relevant post.
If it does not allow that people will usually find out your bio.
If you have really helped them people will always try and find out who that person is.
They will click on your username and find your bio.
Hopefully you have a link in your bio through which they can find your website an article.
Optimise your bio on forums.
Tell a bit about yourself, your expertise and also guide people to your website.
To all those people who say and forums to not work anymore, they work even now.
People will always find a community.
I guess we are social animals.
So irrespective of what new technologies come, always people will gather somewhere in some forum.
Leverage it as best as you can.
Email Marketing
Email marketing is very effective and you can start for free today.
Sign up for free account at email marketing service.
Almost all autoresponder services will provide you with landing pages and with forms.
Embed these forms in your content.
The best forms which worked for me
- Asking people to sign up for a newsletter providing tips
- Giving away free eBook
- Sending them tips with videos on how to to solve a problem
These are called lead magnets.
If you are wondering what you should give away for free, you already have that with you.
Remember … in the content phase and in the research phase….
You spent a lot of time figuring out the problems.
Your ebook could be a one page or a multi page solution to some persistent problem.
if you do not have a clue on what ebook to provide for what tips to send…
and it’s time to go back to the research phase and research your audience again.
Once you have their email you can keep sending them information and send them a link to your blog post.
if you have done a good job in the content writing please…
You will be surprised how many people will share your content with friends and family, on social media.
Before you know it, it good get viral.