Learn Search Engine Marketing with these tutorials and Online Classes. SEO or Search engine optimization is all about optimizing your website to rank it in search engines.
As an SEO specialist, your job is to make the website relevant to users and optimize the content so that it shows up in the results.
To rank in search engines, we can either optimize the website or pay for paid advertisements. SEO is the non-paid part. Here the website is made search engine friendly.
SEO is generally performed in two parts on-page SEO and off-page SEO.
On-page seo is all that is done on the web pages to make it search engine friendly
Off Page SEO are all those activities performed off the page or off the website. Again the aim is to make the website be found by people.
| On Page SEO | Off Page SEO |
|---|---|
| Content | Backlinks |
| Keywords | DA |
| Core web vitals | Social Promotion |
| Page Experience Signals | Local SEO |
| Mobile-friendly | PPC |
| Safe-browsing | |
| Meta Description | |
| SSL/HTTPS | |
| URL Structure | |
| Internal Linking | |
| HTTPS | |
| Navigation | |
| Page Performance | |
| Mobile Friendliness | |
| Schema Markup | |
| User Experience ( loading, interactivity, Visual Stability) | |
| Page Experience | |
| Optimize Content | |
| Optimize images ( Alt Text) |
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This post first appeared on indianmomvlogs.com
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