Here are some things to consider when you hire a content writer for plumbing Blogs.
#1 Before you hire a writer
This post first appeared on indianmomvlogs.com
Invest in a domain and website if you have not already done that.
While this is not mandatory but it will help you in the long run.
If you want to go the free route and since you are a local business get listed on Google my Business.
This will have an option to install a free blog withing google my business.
Again I would recommend installing a blog and purchasing a domain.
This will help you rank on search engines and have control over your website.
Make sure you have Google analytics installed.
This will help you keep track of
- How many people are visiting your site
- From where are they coming
- What pages interest them
- How long do they stay on your site and on each page
- What are their demographics
- How many called or signed up for your services
Next, link your analytics to search console for in-depth analysis of what’s working and what’s not.
Search console can help you understand more about site health, what search terms are trending for your site, Referral sources.
Together between Google analytics and webmaster, you can understand your visitors needs much better.
You can learn about content gaps which can be filled with additional content.
You can create funnels and lead your visitors to the much needed sale.
#2 Competitor Research
Competitor Research is a much needed part of your strategy to outrank competitors.
This will also help you establish yourself as an expert by filling in the gaps.
There are multiple ways to do this.
The easiest method is to use Google to search for the various services you offer. Such as plumbing, HVAC.
You can also search with problems – my sink is leaking, how do I fix a leaking faucet
We are now going to look at the top sites and make a note of topics we want to focus on.
Make a note of issues, problems, services.
These will be the core topics you would focus on.
Since you are a local business you should also search using your location.
“Plumber in toronto ontario“
This will help you find more ideas on what your competitors are doing.
We offer keyword research services to identify best keywords to focus on for your plumbing business.
Blog Post Ideas for Plumbing
This is the most exciting part of the process.
You have understood what your competitors are focusing on.
You know what services you offer.
Now is the time to break these into categories or sub topics.
- Plumbing leak detection
- Tap installation
- Shower installation
- Toilet installation
- Water heater installation
- Tap repair
- Outdoor plumbing system repair
- Plumbing pipe repair, Sewer repair
- Shower repair
- Toilet repair
- Water heater repair, Drain cleaning
- Backflow Prevention Services
- Backwater Valve Installation
- Basement Waterproofing
- Building Trap Replacement
- Drain Camera Inspection
- Drain Cleaning And Repair
- Drain Installation
- Emergency Plumbing Service
- Foundation Repair
- Foundation Waterproofing
- Home Plumbing
- Industrial Plumbing
- Plumbing Drain Cleaning
- Plumbing Inspection
- Plumbing Installation
- Plumbing Repairs
- Residential & Commercial Plumbing Service and Sump Pump Installation
Identify your core services and sort all the topics you researched till now under these core services.
These are the blog topics.
You can use these to get started.
We offer content writing and Keyword research services.
These are well researched articles written for your industry.