SEO (Search Engine Optimization): The process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs).
Ad Network – A platform that connects advertisers with publishers who have inventory available for advertising.
Algorithm – A set of rules and calculations used by search engines and social media platforms to determine the relevance and ranking of content.
Augmented Reality (AR) – A technology that superimposes digital information, such as images or sounds, onto a real-world environment.
Bounce Rate – The percentage of visitors who leave a website after only viewing one page.
Click-Through Rate (CTR) – The ratio of clicks to impressions on an advertisement.
Conversion Rate – The percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form.
Cost Per Action (CPA) – An advertising model where advertisers pay for a specific action, such as a sale or lead, instead of per click or impression.
Dynamic Content – Website or email content that changes based on a user’s behavior or preferences.
Geotargeting – The practice of delivering content or advertisements to a specific geographic location.
Influencer Marketing – A type of marketing that uses individuals with a large following on social media to promote a product or service.
Key Performance Indicator (KPI) – A metric used to evaluate the success of a digital marketing campaign, such as conversion rate or click-through rate.
Lookalike Audience – A group of individuals who have similar characteristics to an advertiser’s existing customers or target audience.
Micro-Influencer – An individual with a smaller social media following (typically between 1,000-10,000 followers) who can still have a significant impact on their audience.
Programmatic Advertising – The automated buying and selling of digital advertising inventory.
Retargeting – A marketing technique where advertisements are shown to individuals who have previously visited a website or engaged with a brand.
Search Engine Optimization (SEO) – The practice of optimizing a website to improve its ranking on search engine results pages.
User-Generated Content (UGC) – Content created by users, such as reviews, testimonials, or social media posts, that can be used in marketing campaigns.
PPC (Pay-Per-Click): An advertising model in which advertisers pay each time a user clicks on one of their ads.
CTR (Click-Through Rate): The ratio of clicks to impressions for a given ad or website.
Conversion Rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Landing Page: A web page designed specifically to convert visitors into leads or customers.
Email Marketing: The practice of sending promotional emails to a targeted audience to encourage them to take a specific action, such as making a purchase.
Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Social Media Marketing: The process of promoting products or services through social media platforms, such as Facebook, Instagram, and Twitter.
Influencer Marketing: A type of marketing in which companies partner with influential individuals to promote their products or services to their followers.
A/B Testing: A method of comparing two versions of a webpage or email to see which one performs better.
ROI (Return on Investment): The amount of money earned or saved as a result of an investment.
CRM (Customer Relationship Management): A software system used to manage a company’s interactions with customers and prospects.
KPI (Key Performance Indicator): A measurable value used to evaluate the success of a marketing campaign or business objective.
SERP (Search Engine Results Page): The page that displays the results of a search query.
SEM (Search Engine Marketing): The practice of promoting a website by increasing its visibility in search engine results pages through paid advertising and optimization techniques.
Display Advertising: Advertising on websites and apps that uses banner ads, pop-ups, and other visual elements to promote products or services.
Retargeting: A type of advertising that targets users who have previously interacted with a company’s website or products.
Mobile Marketing: Marketing strategies aimed at reaching customers on their mobile devices, such as smartphones and tablets.
Native Advertising: A form of advertising that is integrated into the design and content of a website or app.
Cost Per Click (CPC): This is the amount of money that advertisers pay each time a user clicks on their ads
Cost Per Impression (CPI): This is the amount of money that advertisers pay each time their ad is displayed to a user
Geotargeting: This is a technique used to show ads to users based on their geographic location
Lookalike audience: A group of people who are similar to your existing customers or audience, created for targeting in advertising campaigns
Relevance score: A metric used in social media advertising that indicates how relevant an ad is to its intended audience
Retargeting: A technique used to show ads to people who have previously interacted with your website or brand
Unique Visitor: A metric used to count the number of individual visitors to a website within a specific period of time
View-through rate (VTR): A metric used in video advertising that indicates the percentage of viewers who watched a video ad to completion without clicking on it.
Video Marketing: The use of video content to promote products or services.
