SEO Glossary

A/B Testing: A method used to compare two versions of a web page to determine which one performs better.

Above the Fold: The portion of a web page that is visible without scrolling down.

Algorithm: A mathematical formula used by search engines to determine the relevance and ranking of web pages in search results.

Alt Text: Descriptive text added to an image to help search engines understand the content of the image.

Anchor Text: The clickable text in a hyperlink that is used to link to another web page.

Backlink: A link from another website to your website.

Bounce Rate: The percentage of visitors to a website who navigate away from the site after viewing only one page.

Caching: The process of storing website files temporarily on a user’s computer or device to speed up page load times.

Canonical URL: The preferred URL of a web page that search engines should index and display in search results.

Click-Through Rate (CTR): The percentage of users who click on a particular link out of the total number of users who see the link.

Content Management System (CMS): A software application used to manage and publish digital content, such as web pages and blog posts.

Conversion: When a user completes a desired action on a website, such as making a purchase or filling out a form.

Crawling: The process by which search engine bots discover and index web pages.

Domain Authority (DA): A metric developed by Moz that predicts how well a website will rank in search engine results.

Duplicate Content: Content that appears on multiple web pages within the same website or on different websites.

Indexing: The process by which search engines add web pages to their database.

Keyword: A word or phrase that describes the content of a web page and is used to optimize the page for search engine rankings.

Meta Description: A brief summary of the content of a web page that appears in search engine results.

Organic Search: Search engine results that are generated based on relevance and ranking rather than paid advertising.

Page Rank: A ranking system used by Google to determine the relevance and importance of web pages.

Search Engine Optimization (SEO): The process of optimizing web pages to rank higher in search engine results and drive organic traffic to a website.

SERP: Search Engine Results Page, the page displayed by a search engine in response to a user’s search query.

Title Tag: The HTML tag that specifies the title of a web page, which appears in search engine results.

URL: Uniform Resource Locator, the web address that specifies the location of a web page.

XML Sitemap: A file that lists all the pages on a website to help search engines crawl and index the site.