How to use Video in Blog Posts

Using your blog you can easily connect with people, share ideas and recommend products.

Since almost everyone is starting a blog, the key is to learn how to engage your audience.

*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Read full privacy policy here.“

Statistics on businesses using video as a marketing tool

• According to HubSpot, 81% of businesses use video as a marketing tool.
• Wyzowl’s State of Video Marketing survey found that 86% of businesses use video as a marketing tool.
• Animoto’s survey revealed that 93% of marketers have landed a new customer thanks to a video on social media.
• According to Forbes, 90% of customers say videos help them make buying decisions.
• Insivia found that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
• Wistia’s study found that videos under 2 minutes long get the most engagement.
• HubSpot’s research found that including a video on a landing page can increase conversion rates by 80%.

Why Use Video in Blog Posts

Still thinking why videos should be embedded in your blog posts?

1. Videos increase audience engagement 

2. videos help share ideas better via demonstrations

3. Search engines love videos, so they help with SEO and SERPs

4. Videos convert higher, so that means more sales

Benefits of embedding videos in blog posts

Here are some benefits of embedding videos in blog posts, including statistics on how it helps in SEO and SERPs:

1. Enhances Audience Engagement:

• According to Wistia, people spend on average 2.6x more time on pages with video than without.
• Animoto’s survey found that 80% of consumers say a video showing how a product or service works is important when learning about a company.

2. Helps Convey Information More Effectively:

• According to Forrester Research, one minute of video is worth 1.8 million words.
• Wyzowl’s State of Video Marketing survey found that 94% of video marketers say video has helped increase user understanding of their product or service.

3. Increases SEO and SERPs Ranking:

• According to Moovly, you are 53 times more likely to show up first on Google if you have a video embedded on your website.
• Video results appear in almost 70% of the top 100 search listings, according to Marketing Week.
• Websites with videos are 50 times more likely to rank on the first page of Google search results, according to Forrester Research.

4. Improves Conversion Rates:

• According to EyeView Digital, using video on a landing page can increase conversion rates by up to 86%.
• Wistia’s research found that people who watch a video are 64-85% more likely to buy than those who don’t.

Overall, embedding videos in blog posts can help bloggers improve audience engagement, convey information more effectively, increase SEO and SERPs ranking, and improve conversion rates.

Types of Videos to Use in Blog Posts

There are many types of videos you can use to help your readers.

1. How-To Videos:
   1. According to Google, “how-to” searches on YouTube are growing 70% year-over-year.
   2. How-to videos can help establish your blog as a trusted source of information, increase engagement, and improve SEO by targeting specific keywords.
2. Product Demonstrations:
   1. Animoto’s survey found that 73% of consumers are more likely to purchase a product or service after watching a video that explains it.
   2. Product demonstration videos can showcase your product’s features and benefits, provide a more engaging shopping experience, and improve conversion rates.
3. Testimonials and Reviews:
   1. According to BrightLocal, 87% of consumers read online reviews for local businesses in 2020.
   2. Testimonial and review videos can help build trust and credibility, provide social proof, and improve SEO by targeting long-tail keywords.

4. Interviews and Q&A Sessions:
   1. According to Wyzowl’s State of Video Marketing survey, 68% of people prefer to learn about a new product or service by watching a short video.
   2. Interviews and Q&A videos can provide valuable insights, showcase industry experts, and improve engagement and SEO by targeting relevant keywords.
5. Behind-the-scenes footage videos
   1. Can be a powerful tool to help improve SEO and conversions for bloggers. 
   2. By providing a glimpse into the inner workings of a brand or business, these videos can help to build trust and credibility with the audience, provide a unique perspective, and showcase the personality behind the brand. 
   3. Increased Engagement: According to Google, “behind-the-scenes” searches on YouTube have increased by 70% year-over-year.
   4. By offering exclusive behind-the-scenes footage, bloggers can increase engagement and attract more viewers to their content.
   5. Improved Brand Perception:
      1. According to a study by Brightcove, 81% of consumers say that online videos help them feel more connected to brands.
      2. Behind-the-scenes footage videos can help to improve brand perception by providing a glimpse into the inner workings of the brand, its values, and its team.

Best Practices for Using Video in Blog Posts

video content can increase organic search traffic by up to 157%, and that videos are shared 1200% more than text and images combined. Additionally, including video on landing pages can increase conversion rates by up to 80%.

5 best practices for using video in blog posts:

1. Keep it short: Viewers have a short attention span, so it’s important to keep your videos short and to the point. Aim for 2-3 minutes or less.
2. Optimize for mobile: More and more people are accessing content on their mobile devices, so make sure your videos are optimized for mobile viewing.
3. Use captions: Many viewers watch videos with the sound off, so it’s important to include captions so they can still follow along.
4. Include a call to action: After watching your video, viewers should be encouraged to take action. Include a call to action at the end of your video, such as subscribing to your channel or visiting your website.
5. Measure your success: Use analytics to track the performance of your videos, including views, engagement, and conversions.

Tips for Creating Effective Video Content for Blog Posts

• Define your target audience and goals
• Plan the video content and script
• Invest in good equipment and lighting
• Use engaging visuals and graphics
• Ensure high-quality audio

Video content is an excellent way to engage your audience and increase your blog’s visibility. Here are five tips for creating effective video content for blog posts:

1. Break up articles into several short vlogs: Consider breaking up lengthy articles into several short vlogs to increase engagement [1]. Shorter videos are easier to digest and have a higher chance of being watched in their entirety.
2. Create an engaging title and thumbnail: The title and thumbnail of your video are the first things that people see, and they can significantly impact the number of clicks your video receives. Use keywords and wit to create a compelling title and thumbnail [2].
3. Add an “About Us” video: The “About Us” page is usually the second most visited page on any website after the home page. Including a short video sharing who you are and what you do can help give your blog some personality.
4. Keep it short and sweet: According to statistics, 66% of people would rather watch a short video about a product or service than read text, and 33% of online activity is watching videos on different platforms. Therefore, aim to keep your video concise and to the point [3].
5. Provide value: Finally, ensure that your video provides value to your audience. It should be informative, entertaining, or both. This will help keep your audience engaged and encourage them to share your content with others.

Using video content in your blog can be an excellent way to increase engagement and visibility. By following these five tips, you can create effective video content that engages your audience and provides value to them. Remember to keep your videos short, provide value, and create compelling titles and thumbnails.

How to Embed Video in Your Blog Posts

• Choose the video you want to embed and locate the video’s embed code.
• In your blog post editor, switch to the HTML editor or code view.
• Paste the video’s embed code where you want the video to appear in your post.
• Preview your post to ensure the video is working correctly.
• Publish your post and enjoy the benefits of multimedia content.

Using video in blog posts can bring numerous benefits, such as increasing engagement and improving website retention. According to [1], creating a storyboard from your script can help you visualize your video and ensure it flows smoothly. Additionally, cutting scenes ruthlessly can help you create a more polished and effective video script].

To make the process even easier, consider using a video editor to create your videos. I use the ‘Text to Video‘ section to generate quick videos. Don’t miss out on the benefits of video in your blog posts!