I have been writing digital marketing content in various forms since I got started with Digital Marketing almost 10 years ago.
Digital marketing is a fascinating field that changes almost overnight.
To get started as a content writer in this field you can start by first learning how to market yourself and your services.
Before we take a look at how to market yourself as a freelance content writer let’s first look at what kind of work you can get.
What does a Digital Marketing Content Writer do?
This post first appeared on indianmomvlogs.com
Digital marketing is marketing on various digital platforms. This includes blogs, social media ( Facebook, Linkedin, Twitter).
The content format can differ based on the platform being used.
Video for YouTube or Vimeo, images for Instagram and Pinterest, articles for social media posts, long-form content for blogs and websites, email content to be sent out as a part of email automation.
A digital marketing content writer has many advantages as he can take his skills to any industry.
Any industry, business, blog works on generating leads and sales.
As a digital marketer, you can deliver convert which converts and attracts.
Digital Marketing Content Writer vs Marketing Content Writer
Digital marketing content writer works primarily in the digital space.
They provide content for digital platforms like blogs, social media.
The aim is to convert or walk a prospect through different sales funnels.
A marketing content writer writes marketing material.
This might not be limited to the online space.
Digital Marketing Content Writer vs Seo Content Writer
I went through many job descriptions and I kind of found an overlap between the two.
Seo content writers are expected to know writing and add in seo elements to the articles.
I find it interesting that a digital marketing content writer by default is an seo content writer.
Additionally a digital writer would also have a bigger picture in mind.
That is what is the purpose of this piece of content – sale, lead, a phone call, email capture…
I guess it just adds that third dimension when you say digital marketing.
Having said that I feel seo content writers need to understand that seo writing is not keyword density, it’s not keywords in title, h tags and first and last paragraph.
It’s about matching the intent with the right piece of content.
Recently many influencers and marketers have started looking for writers with digital marketing knowledge.
Interestingly the job description states don’t write seo copy.
Why?
Because they know that seo will trigger just random keyword stuffing.
As a content writer please ensure you keep the end customer in mind and write for that persona.
Social Media Content Writer vs Digital Marketing Content Writer vs Seo Content Writer
A social media content writer is a subset of digital marketing content writer.
They are just expected to tackle the social media space.
Write content for various platforms such as instagram, metaverse.
The difference is the content length will be less. These are just snippets.
While these are quicker to churn out, not many are upto it.
Why?
This is because the content has to catch attention – make the customer stop ans think and take notice.
They need to write content which has a built in CtA – leave a comment, share your thought, what is your opinion
A social media content writer also needs to ensure that they can either provide good images or recommend good images to the graphic design team.