Content writers write content for marketers, bloggers, businesses.
Content writers write copy based on client requirements.
The difference between a content writer vs content marketer is a marketer writes copy and also creates a marketing strategy.
Content marketers need to have an understanding of digital marketing.
This includes learning about keywords, how search engines rank websites, what are keywords.
They also need to understand how to create content which fulfils the desired purpose ( branding, lead generation, sales, calls).
While a content writer just writes content a content marketer focuses on writing content which converts.
Content is required for blog and websites.
The same content can be repurposed as videos, pinterest pins, snippets for social media, reels, podcasts, pdfs, infographs.
This helps reach the target audience where they are at in the form they wish to consume.
It would be safe to say that a content marketer is a blend of a content writer and digital marketer.
They plan the content, create content calendars and create content strategies.