Affiliate marketing vs lead generation

Some people may think that lead generation  and affiliate marketing are the same thing, but they’re not. In fact, affiliate marketing is just one of the methods you can use to generate leads for your business.

When you engage in affiliate marketing, you partner with an external company and promote their products or services. In exchange for promoting their products, the company pays you a commission – typically a percentage of the sales you generate.

Lead generation is a different type of marketing. Instead of partnering with an external company, you create and distribute your own content. This content can be anything from a blog post to an e-course.

The key difference between lead generation and affiliate marketing is that lead generation relies on content to attract leads. With affiliate marketing, you partner with an external company to generate leads for you.

 Ultimately, the choice between lead generation and affiliate marketing comes down to your business strategy. If you want to focus on driving traffic to your website, then affiliate marketing is the best option for you. However, if you want to generate more leads from your content, then lead generation is the better solution.